Texen Beauty Partners applies its technical expertise to eyeliner

For these two new makeup products, Texen Beauty Partners put all of its expertise into facilitating the precise gesture that applying eyeliner requires. This execution was extremely ambitious, both in terms of design and the ergonomics of the pack, as well as in the optimal combination of the different components.

These two models, fresh on the market, owe their success to the choice of their meticulously developed pack. The first is for Yves Rocher’s new eyeliner, while the second is signed Dr Pierre Ricaud. In order to respond to the brands’ expectations, Texen Beauty Partners focused closely on its sourcing to select the perfect applicator and wiper. Both were conceived in three parts: a cap made primarily from injected ABS that combines the wand and applicator, the wiper (LDPE and POE) and the bottle (PE). Printing on both back and front was realized using hot stamping.

A beautiful gesture

These packs stand out for their pretty curved forms and their perfect ergonomics. Their long wands help to grasp the pack, making application intuitive. Thanks to a felt tip, they guarantee precise application in a variety of ways, allowing a personalized makeup result.

Each pack houses 3 ml of formula.