Take a Beauty Break - Let's talk about greenovation!

Greenovation: how to answer sustainability needs with innovative solutions? 🌿

First things first

There’s no real guidebook on how to achieve sustainability. With massive access to information often leading nowhere, we decided to focus on two main points of view and present an answer to it.
Factually, what do consumers want, and how would they like to consume “greener”?

What can we, as Texen Beauty Partners, a packaging supplier, do to meet those needs along with brand needs in a smart and innovative way?

Socially unaceptable

Consumers have become very demanding of brands that offer sustainable products while maintaining affordability.
They want to stay conscious of the environment as well as their budget.
57% of UK adults say a beauty and personal care brand needs to use sustainable packaging to be considered a sustainable brand.
Additionally, 49% agree that buying beauty and grooming products that are bad for the environment is becoming socially unacceptable.
Source: Mintel

So, what do they want?

EASY:

Did you know that one-third of American consumers say eco-friendly beauty and personal care packaging is not always practical?
Let’s propose packaging that is easy to recycle, use, and produce. Accessibility is key; often, the processes can be confusing, such as when consumers are asked to separate elements to recycle products or use three or four products to create a routine instead of having an all-in-one solution.

Refillable palettes

Refillable pallets

TRANSPARENCY:

In 2022, 36% of French consumers are asking for plastic packaging that can be 100% recycled.
In Germany 40% of consumers would be ready to switch to more environmentally friendly beauty products.
From the supply chain to the end of a product’s life, every way to prove eco-friendly credentials is important.
Source: Mintel / Kantar

Sweet Collection: monomaterial stick, ready to be recycled (full PP)

With all the rules regarding color, size, and materials, let’s work together to achieve a solution that fits everyone’s needs.

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Greenovation is the new gold ✨

The eco-friendly trend is not new, but it’s rapidly growing with various types of innovation.
The most outstanding ideas combine sustainable concepts with creativity.
Below, you’ll find our proposal for the new gold era of packaging!

REUSE

Think outside the box and take sustainability to another level with our 100% RPET suedes.
Creating a 360° sustainable product solution is a way to maintain transparency with consumers.
This is a 100% customizable pouch solution with infinite possibilities in sizes, shapes, and colors.

100% rPET Suedes

REDUCE

The Rainbow Collection offers a complete range of double and triple-ended solutions, including liners, sticks, brushes and much more.
Introducing our “Double Eyes” from the Rainbow Collection, free of ABS, POM or POK.
This 2-in-1 liner and applicator with makeup remover allows consumers to reduce the number of products they use.
Instead of buying a separate makeup remover to correct their eyeliner, this product does it all.
It’s not just easier, but greener too.

Double eyes Rainbow Collection

RECYCLE

The Clear Collection is a full monomaterial solution, including compacts, lipsticks, slimsticks, and more.
This ready-to-be-recycled solution simplifies the recycling process for consumers by allowing them to simply dispose of it in the appropriate bin.