What is age hacking? ✨
Age hacking is reshaping beauty, it’s about preventing aging signs before they appear.
81% of 16–34-year-olds are concerned by visible signs of aging, marking a shift toward proactive care.
Today’s consumers prioritize science, innovation, and powerful actives – 27% are willing to pay more for high-concentration formulas and 31% research ingredients before purchasing. Longevity, radiance, and barrier support are the new pillars of anti-ageing.
Source: Mintel
Packaging Insight 💡
OS-01 Face Topical Supplement by OneSkin
Consumers seeking age-hacking solutions are also demanding packaging that looks premium and scientific. Think minimalist airless pumps, pharma-inspired dropper vials, and lab-clean aesthetics like those of Typology or OneSkin.
The Gen Z glow-up: age hacking starts younger
Tiktok star Dixie D’Amelio in collaboration with skincare brand Dermatologica
Forget waiting for your 40s, Gen Z and even tweens are jumping into skincare rituals early with 72% saying they love experimenting with new trends. Their curiosity fuels new routines and formats from multi-step rituals to layering actives. Educated through social media, younger consumers are ingredient-savvy and focused on efficacy, transparency, and longevity science.
Packaging Insight 💡
Packaging needs to bridge clinical trust and social media appeal. Think informative outer packaging, QR codes linking to routines and refillable formats that feel both conscious and cool.
2 Tiktok / Instagram trends linked to age hacking 🔥
Skincycling routine @lifewithmils on Tiktok
#Skincycling
Rotating actives like retinol and AHAs to avoid irritation and maximize results. Frequently mentioned in relation to early anti-ageing routines and optimizing skin health long-term. Great for showing packaging solutions for different night-by-night formulas.
Peptide glazing fluid @rhode on Instagram
#Peptides101 / #PeptideSerum
Peptides are trending for their role in skin repair and anti-ageing, especially in short-form explainers and glow-up videos. A great way to showcase high-performance, dropper-based or mono-dose packaging designed to preserve formula integrity.
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Turning insight into innovation with Texen Beauty Partners 🤝
At Texen Beauty Partners, we don’t just follow trends – we help shape them. As age hacking redefines beauty expectations, we’re here to support brands with packaging solutions that elevate performance, preserve formula integrity, and connect with every generation of skincare lovers. From high-tech, airless packaging to mono-dose formats and refillable designs, our offer is aligned with the demands of today’s age-conscious consumers – scientific, sustainable, and social-media ready.
Below, discover how our innovations meet the needs of this new era of skincare:
The EDGE Collection by Texen Beauty Partners
Discover a make-up collection designed for precision, efficiency, durability and simplicity, where each product is carefully designed to enhance your routine while respecting the planet.
The AURA Collection by Texen Beauty Partners
A range of smart, sensorial tubes, designed for easy transport, precise dosage and minimum waste, with a variety of applicators to meet every need, from scalp to chin.
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Need more info?
Contact our specialists:
Nathasha Marquez: nmarquez@texen.com
Charlotte Oueini: coueini@texen.com