The digitalization of the beauty industry

Newer generations, like Gen Z and Alpha, increasingly seek beauty products that reflect their individuality and values, driving notable changes in the industry.

Vibrant fairs, client meetings, and consumer feedback highlight a shift toward empowerment and authenticity.

Digitalization in the beauty industry, integrating technology to engageconsumers, enhance marketing, and streamline operations has been pivotal inthis transformation.

Consumer Facts

81% of Chinese consumers prioritizebrands that align with their personal values.
62% of US beauty and personal carebuyers are interested in hyper-personalized products.

Why ?

This shift is driven by: social media’sinfluence, independent brands challenging norms, and the beauty industry’s focus on wellness and sustainability.

To navigate this evolution, it’s crucial to gather insights from key industry players.

Beauty talks: insight from 3 beauty experts

To gain deeper insight into this evolving landscape, we turn to three influential voices shaping the future of beauty.

Interviews done by Nathasha Marquez Trading Marketing Manager at Texen Beauty Partners.

The Lipstick Lesbians

Content creators dedicated to educating consumers about beauty products, promoting diversity, and driving industry trends while holding brands accountable.

This discussion explores the digital transformation of the beauty industry, led by Alexis andChristina of “The Lipstick Lesbians.” They highlight the importance of transparency,consumer education, inclusivity, and sustainability while leveraging digital platforms to connect brands with evolving consumer needs. Their role as educators bridges industry expertise with audience engagement, shaping the future of beauty.

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1. What trends do you believe will define the future of beauty, and how should brands adapt to meet the evolving expectations ofconsumers?

2. What do you see as the most significant aspects of the shift towards digitalization inthe beauty industry, and how do you believe your role as content creators has evolved over the past year in response to these changes?

Sebba Alqetrani

Packaging professor at FIT and Rutgers, ex packaging and sustainability Director at MAC Cosmetics, focuses on innovation and sustainability. She drives inclusive packaging solutions educating future consumers.

This discussion features Sebba Alqetrani, an expert in beauty packaging and sustainability,emphasizing the role of education in shaping the future of the industry. It highlights theimportance of transparency, innovation, and social media in bridging gaps between brands,suppliers, and informed consumers in the digital age.

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1. How do you view the role of education in shaping the future of packaging within the beauty industry, particularly among new generations of students and professionals?

2. In your view, what steps should beauty brands take to align with consumer values and preferences to thrive in a digital-first landscape?

Eva Lagarde

Eva Lagarde, CEO of Re-sources, advocates for dialogue and storytelling in beauty. She amplifies suppliers’ voices, keeps them informed on trends, and promotes sustainability.

This discussion with Eva Lagarde examines digitalization’s influence on the beauty industry,focusing on how storytelling, education, and social media foster transparency and innovation while connecting brands, suppliers, and consumers.

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1. How do you believe storytelling and media can influence consumer behavior and brand accountability in the beauty sector? Does this shift of digital transformation has an important influences when talking about sustainability ?

2. What recommendations do you have for beauty brands looking to strengthen their connection with suppliers in this rapidly changing digital environment?

At Texen Beauty Partners, we deliver innovative packaging solutions tomeet evolving consumer needs, redefining beauty through diversity, shared values, and brand empowerment.